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About Public Lands Interpretive Association

The Public Lands Interpretive Association (PLIA) is a 501 c(3) nonprofit that supports public lands in Arizona and New Mexico through education and service.

PLIA partners with the Bureau of Land Management and the US Forest Service to develop and sell educational publications, products and maps at 10 visitor center and office stores, operates campgrounds in the Kaibab National Forest and provides visitor information at the Public Lands Information Center in Santa Fe, NM.

Our Mission

Inspire and educate the public about the natural and cultural heritage resources of America's public lands.

Our Vision

Public Lands: treasured, protected, and explored.

Board Leadership

  • Kelly Collins, Board Chair
  • Rochelle Larson, Vice Chair
  • Diane Soulder, Secretary
  • Libby Foster, Treasurer
  • Bob St. John, Board Member
  • Jerold G. Widdison, Board Member
  • Kaline Carter, Board Member
  • Matt Humphries, Board Member

Meet the Staff

In addition to the staff listed here, PLIA employs full-time, part-time, and seasonal employees on public lands in Arizona and New Mexico.
Amanda Keith
Executive Director
Albuquerque Home Office
Denise Norton
Retail Manager
Albuquerque Home Office
Trenton Ward
Finance Manager
Albuquerque Home Office
Sean Foster
Digital Sales Manager
Albuquerque Home Office
Roberta Archuleta
Program Coordinator
Albuquerque Home Office
Bill Tefft
Manager
New Mexico
Public Lands Information Center
Judy Scharringhausen
Bookstore Manager
Sabino Canyon Visitor Center
Julia Ives
Bookstore Manager
Rio Grande del Norte
Visitor Center
Bill Toon
Campground Manager
Southwest Recreation