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PLIA operates two sales outlets in Lincoln National Forest: one at the Sacramento and one at the Smokey Bear ranger district office.  The outlets provide educational and interpretive publications and other merchandise that support the Forest Service's interpretive programs.

The 1.1million-acre Lincoln National Forest in southcentral New Mexico extends over three mountain ranges at elevations of 4,000 to 11,600 feet. The northern portion of the Forest is divided into two ranger districts separated by the Mescalero Apache Reservation. Sacramento Ranger District includes the Capitan and the White Mountain Wilderness Areas and the internationally known Sunspot National Solar Observatory. South of the Mescalero Apache Reservation is the Smokey Bear Ranger District surrounding the town of Ruidoso. The district is named after Smokey Bear, the cub found in the Capitan Mountains who became the international symbol for fire prevention. Stretching to the Texas border where it abuts Carlsbad Caverns and Guadalupe Mountain national parks, the Guadalupe Ranger District is best known for Sitting Bull Falls, a 150-foot waterfall.

The Lincoln National Forest draws many visitors from neighboring Texas who come to camp and explore the Forest’s extensive network of trails on foot or by off-highway vehicles. The Forest also offers excellent fishing, and hunting opportunities. Skiing at Ski Cloudcroft and inner tubing along the Sunspot Scenic Byway are popular winter activities.